Johan has 35+ years of leadership and executive experience in various industry branches, domestic and international, in combination with extensive entrepreneurship skills, having managed and/or founded several successful start-up. With a background in large heavy industry (ABB, KEMA/Union Carbide, PA Consulting) he spent the last 25 years in the financial sector with banking, securities trading and financial outsourcing (CMX Nasdaq; Accountor). Johan has a double post graduate education Bachelor of Business Administration / M Sc in Engineering Physics from Chalmers University of Engineering.
Anders has 20+ years of national and international franchise experience. He has founded and developed many companies, today present in Europe, USA and Asia. Franchising has been the business model in many of these companies and besides being awarded “Franchise System of the Year 2012” in Sweden through his co-founded company Itrim, Anders serves as a Member of the Board in the Swedish Franchise Association. Besides an extensive knowledge in franchising, both as a franchisor and franchisee, Anders has a profound international experience from setting up and operating businesses in US, Germany and China. Anders has also experience in financing and exiting growing companies.
Johan has a seasoned and highly respected career in corporate executive in Management, Business Development, Sponsorship Management, Strategic Marketing & Sales, and Importing. Johan Martinsson is today working as CEO for the Swedish Franchise Association and Madicon AB. Prior to that, he was Head of Business Development at BlueStep Finans AB, CEO of Mäklarhuset Real Estate Sweden AB for six years with over 450 employees working in over 140 branch offices. In this position he has managed a diversified organization through dramatically internal and external changes. Johan has also an international management experience stationed in Germany, Poland and Russia.
Jonas is a franchise specialist with more than 25 years of franchise experience as CEO and Chairman of franchisors and franchise consultant. He is the founder of FranchiseArkitekt, the leading service provider and business incubator for the Scandinavian franchise market. Honorary Member of the Swedish Franchise Association and for eight years, Chairman of the same. Director of the board of European Franchise Federation for three years and author of the most successful book on franchising in Sweden, FranchisePraktikan. Contributes to this initiative with franchise expertise and a vast network in the franchise industry.